About the eJournal Logo
The art and design program at Missouri State University has a significant history with endeavors that have articulated the intention of Missouri State’s mission in public affairs. This department has been active in projects on a local, national, and international level long before the university’s adoption of the public affairs mission.
Having past experience with work-study positions with students from this program brought me back to Professor Maria Michalczyk to seek a collaborative project. It seemed appropriate to resort to the creative resources provided by these talented students, not only to tap into some innovative ideas but also to integrate them into a process for the eJournal of Public Affairs. Maria agreed to include a project as the first assignment in her fall 2011 DES-331 Advanced Typography class. The purpose of this assignment was for each student to develop a design concept for a logo to be used on the eJournal website and associated materials.
This project involved 18 students researching the field to construct professional examples and then develop three ideas for a word mark and symbol/icon. Students selected their preferences and presented various samples, placing them in context on a web page, letterhead, and other relevant applications. After they made a formal presentation to the associate provost of student development and public affairs, and eJournal staff, a decision was determined for current logo. This was an exciting process that provided 18 inspiring outcomes, with one yielding a great solution for the logo of the new eJournal of Public Affairs.